Culture. It’s become something of a buzzword. I hesitate to write about it on that score alone. But every company’s got one, and not surprisingly, successful companies tend to sport an enviable and compelling company culture. Think Zappos, Google, or Facebook.
As more and more businesses flood the marketplace, it’s easy to become worried about competition. It’s always a little bit nerve-wracking when a competitor pops up down the street, or even in the same city! However, there’s one important component you have that your competition will never have. It’s an important one, too. Nobody else, no other company out there, no matter how similar—none of them have your story. It’s yours.
