One of the questions we hear a lot from destination marketing organizations is: should I be advertising on Facebook or Instagram? Which one is better?
One of the questions we hear a lot from destination marketing organizations is: should I be advertising on Facebook or Instagram? Which one is better?
Did you know that more than half of Facebook users dream about taking a vacation while they are browsing their newsfeeds—even if they don’t already have a vacation plan in the works? It’s true. And 55% of those planning a vacation “like” Facebook pages that spotlight their destinations.
Looking for new ways to spread the word about your travel destination? Then Facebook is undoubtedly on your radar (if it’s not, it should be). With billions of users worldwide, Facebook delivers deeper market penetration than any other advertising medium—ever.
Hospitality marketers take note: when it comes to brainstorming your Facebook ad creative a huge shift has occurred. That shift has included a migration from focusing on text to images in your ad creative. This isn’t to say your text isn’t important, it absolutely is, but in order to grab your target audience’s attention and gain influence, you must use compelling images or video that evoke emotion. You also want to focus your efforts here because 5,000 images are shared every second on Facebook, Instagram, and Tumblr. Given the saturation of digital content, coupled with consumer’s shorter attention spans, it has perhaps never been so important to visually stand out.
The power of travel marketing has perhaps never been as great as it is now, thanks in large part to Facebook. And when we say Facebook, we’re really talking about Facebook advertising. The opportunities to market your hotel, resort or vacation rental are endless, particularly with Dynamic Facebook Ads.
Facebook advertising for destination marketing is a sound investment. Now if only there was a guide for traveler marketers with expert advice? Ahem...
With 1.86 billion monthly users, we can guarantee your target audience is not only on Facebook, but is using the social platform on a daily basis. As a travel marketer, this affords you a significant opportunity to target both your followers and their friends, as well as allow you to reach a new potential market that could be eager to learn about your destination or resort.
Did you know that Facebook advertising allows you to reach 89% of your intended audience? Now that’s good marketing!
A majority of people carefully research their trips online before booking any of the details. This makes sense: traveling is an investment, requires time off work and people are always looking for a great deal or unique destination to visit.
During their research, let’s say they land on your website. Here’s the great news:
You don't know who they are, but Facebook does. And, now you are able to retarget them inside of Facebook with relevant content and offers.
Cool weather is upon us, and if you’re a travel marketer then you’re probably gearing up for the new year with your next travel marketing campaign. Is Facebook advertising included in your game plan? It should be!
We know your target audience is on Facebook, and because of this it’s one of the reasons why Facebook has emerged as one of the best online advertising platforms. In recent years, Facebook’s organic reach has declined, and so marketers are turning to Facebook ads to achieve results.
You simply need to scroll down your Facebook newsfeed to see the popular phrase, “the world is your oyster,” can easily be applied to Facebook with its 1.86 billion monthly users. What exactly do we mean by that?
