Should you budget $5,000 or $50,000 for your next Facebook ad campaign?
Have you fallen for the myth that Facebook is only good for increasing awareness of your travel marketing—but not great for closing sales? Think again! Facebook is great for branding, of course, but you can also use it to book more clients and keep your current clients coming back to your website for purchase again and again. All you need are a few simple—but powerful—Facebook strategies.
Hospitality marketers take note: when it comes to brainstorming your Facebook ad creative a huge shift has occurred. That shift has included a migration from focusing on text to images in your ad creative. This isn’t to say your text isn’t important, it absolutely is, but in order to grab your target audience’s attention and gain influence, you must use compelling images or video that evoke emotion. You also want to focus your efforts here because 5,000 images are shared every second on Facebook, Instagram, and Tumblr. Given the saturation of digital content, coupled with consumer’s shorter attention spans, it has perhaps never been so important to visually stand out.
Facebook advertising for destination marketing is a sound investment. Now if only there was a guide for traveler marketers with expert advice? Ahem...
With 1.86 billion monthly users, we can guarantee your target audience is not only on Facebook, but is using the social platform on a daily basis. As a travel marketer, this affords you a significant opportunity to target both your followers and their friends, as well as allow you to reach a new potential market that could be eager to learn about your destination or resort.
Did you know that Facebook advertising allows you to reach 89% of your intended audience? Now that’s good marketing!