Looking for new ways to spread the word about your travel destination? Then Facebook is undoubtedly on your radar (if it’s not, it should be). With billions of users worldwide, Facebook delivers deeper market penetration than any other advertising medium—ever.
Video marketing is critical in today’s world, particularly when it comes to the travel industry. Why? According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. Couple that statistic with the fact that this year video content will represent 74% of all internet traffic, and video marketing essentially becomes a no-brainer.
Cool weather is upon us, and if you’re a travel marketer then you’re probably gearing up for the new year with your next travel marketing campaign. Is Facebook advertising included in your game plan? It should be!
You simply need to scroll down your Facebook newsfeed to see the popular phrase, “the world is your oyster,” can easily be applied to Facebook with its 1.86 billion monthly users. What exactly do we mean by that?
