Achieving your business goals with travel Facebook marketing isn’t just about coming up with new gimmicks to score likes and shares. It’s also about engaging and inspiring travelers. It’s about giving people the opportunity to run wild with their imaginations as they plan their dream vacation—even if they’re sitting in a cubicle.
A majority of people carefully research their trips online before booking any of the details. This makes sense: traveling is an investment, requires time off work and people are always looking for a great deal or unique destination to visit.
During their research, let’s say they land on your website. Here’s the great news:
You don't know who they are, but Facebook does. And, now you are able to retarget them inside of Facebook with relevant content and offers.
We know your target audience is on Facebook, and because of this it’s one of the reasons why Facebook has emerged as one of the best online advertising platforms. In recent years, Facebook’s organic reach has declined, and so marketers are turning to Facebook ads to achieve results.
