Should you budget $5,000 or $50,000 for your next Facebook ad campaign?
Achieving your business goals with travel Facebook marketing isn’t just about coming up with new gimmicks to score likes and shares. It’s also about engaging and inspiring travelers. It’s about giving people the opportunity to run wild with their imaginations as they plan their dream vacation—even if they’re sitting in a cubicle.
Did you know that more than half of Facebook users dream about taking a vacation while they are browsing their newsfeeds—even if they don’t already have a vacation plan in the works? It’s true. And 55% of those planning a vacation “like” Facebook pages that spotlight their destinations.
Have you fallen for the myth that Facebook is only good for increasing awareness of your travel marketing—but not great for closing sales? Think again! Facebook is great for branding, of course, but you can also use it to book more clients and keep your current clients coming back to your website for purchase again and again. All you need are a few simple—but powerful—Facebook strategies.
Looking for new ways to spread the word about your travel destination? Then Facebook is undoubtedly on your radar (if it’s not, it should be). With billions of users worldwide, Facebook delivers deeper market penetration than any other advertising medium—ever.
One of the questions we hear a lot from social media marketers in the travel industry is: should I be advertising on Facebook or Instagram? Which one is better?
Video marketing is critical in today’s world, particularly when it comes to the travel industry. Why? According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. Couple that statistic with the fact that this year video content will represent 74% of all internet traffic, and video marketing essentially becomes a no-brainer.
Hospitality marketers take note: when it comes to brainstorming your Facebook ad creative a huge shift has occurred. That shift has included a migration from focusing on text to images in your ad creative. This isn’t to say your text isn’t important, it absolutely is, but in order to grab your target audience’s attention and gain influence, you must use compelling images or video that evoke emotion. You also want to focus your efforts here because 5,000 images are shared every second on Facebook, Instagram, and Tumblr. Given the saturation of digital content, coupled with consumer’s shorter attention spans, it has perhaps never been so important to visually stand out.
The power of travel marketing has perhaps never been as great as it is now, thanks in large part to Facebook. And when we say Facebook, we’re really talking about Facebook advertising. The opportunities to market your hotel, resort or vacation rental are endless, particularly with Dynamic Facebook Ads.