Imagine if you could consistently fill your pipeline with hot prospects? Let us help you fill your pipeline by defining your ideal buyers and perfecting your messaging.
The Buyer Persona Workshop is an in person workshop that defines how, and how well, your target customer becomes aware and engages with your brand, and decides to become and stay a member. The workshop includes strategy from our team to help you drill down on who your buyer personas should be and how to reach them more effectively.
What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.
The goals of the Buyer Persona Workshop include clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.