California Family Fitness
California Family Fitness is dedicated to making fitness fun and entertaining for the entire family, operating 19 health clubs with world-class amenities in the Sacramento region.
California Family Fitness (CFF) partnered with WindFarm to increase their digital presence. As they discovered inbound marketing, CFF realized they needed an updated website and content strategy that would work in unison to nurture and deliver qualified leads.
WindFarm's digital marketing strategy for CFF focused on integrating two key marketing programs—the cornerstone to success for our fitness clients: Inbound Marketing that provides long-term, sustainable online growth and Social Media Marketing that accelerates the results of Inbound via targeted social advertising. Our website design and strategic fitness campaigns created a growth engine increasing overall traffic, fans, new leads and new members for CFF. Once the new website was in place to amplify the content strategy results, leads and new memberships from online sources nearly doubled.