Kaia FIT needed a way to help convert their blog and website traffic into marketing qualified leads. They also wanted to offer valuable content to delight existing members by helping them acheive their fitness goals.
160 downloads In first month
The e-book received a total of 160 downloads in the first month, 73% of those were brand new leads. The 28 Days To A New You ebook was designed to engage the brand's buyer personas. Not only did it attract new leads, but it also helped engage existing members.