Sacramento Sports Commission Event
Sacramento Sports Commission (SSC), a division of Visit Sacramento, fosters economic development of the region by securing, promoting, and sustaining highly visible sporting events, tournaments, and conventions. They came to WindFarm for help generating online awareness and ticket sales for the 2017 USATF Outdoor Championships event.
WindFarm's digital marketing strategy for SSC focused on integrating two key marketing programs - the cornerstone to success for our clients: Inbound Marketing to provide online growth and Social Media Marketing to accelerate the results of Inbound via targeted social advertising.
We included a 12-week email campaign as well as social media content, giveaways, and digital ad promotion to build their audience and create awareness for the event. Not only did SSC experience great email open rates of 25%, but they increased pre-event ticket sales by 33%. Bonus: they increased their online following by 17% in 3 months just from event-based advertising objectives.