Geranium Rozanne & Friends
Rozanne is a hardy geranium flower, easy to grow anywhere. She was brought to market in the UK by Bressingham Gardens. They needed us to build brand awareness for Geranium Rozanne - beginning in the UK, then expanding to the US.
WindFarm's digital marketing strategy for Geranium Rozanne focused on integrating two distinct marketing programs - the cornerstone to success for our clients: Inbound Marketing that provides long-term, sustainable online growth and Social Media Marketing that accelerates the results of Inbound via targeted social advertising.
We gave Rozanne a fun, unique voice by personifying the flower as her own personality, and started promoting ‘her’. Those efforts combined with developing an optimized website and using inbound content strategy led to explosive brand growth, with over 477% increase in website traffic after our first year as well as growing Facebook fans to over 110,000 in 2017, making her the most popular flower on Facebook.