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How Do You Make Gardening Relevant to The Modern Consumer?

The Geranium Rozanne brand needed to broaden its reach and reposition itself to attract modern consumers.  Specifically, to increase awareness and build her online community in both the US and UK. 

100K New Facebook Fans: "Most Popular Flower on Social Media"

The WindFarm strategy team transformed this flower into a living persona, giving a voice to bring Rozanne (and her friends) to life. Her social media presence has become a powerful platform for consumers to connect and engage with a traditional horticultural brand, in a new and meaningful way.

The Geranium Rozanne Facebook community has continued growing to over 100,000 and includes new fans from the shores of California to the royal gardens of England.