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Inbound Marketing Strategy

Turn strangers into customers and promoters of your brand

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Inbound Marketing Services

Inbound marketing is a sustainable, sophisticated methodology that grows your business in a way that exponentially brings customers to you while establishing thought leadership.

Our inbound marketing programs are designed to engage the right customer, at the right time, with the right content in the right channel on your behalf to gain their trust and earn their business.

Since 2006 we've been using inbound marketing techniques to attract, convert, close and delight customers to power brands people love. And, our clients think we're pretty good at it.

  • Inbound Marketing Certified
  • Contextual Marketing Certified
  • Email Marketing Certified

 

  • HubSpot Gold Partner
  • Partner Rookie of The Year 2014
  • HubSpot Software Certified


Step 1 - ATTRACT

The first objective is to bring the right traffic to your site. You want people who are likely to become leads and, eventually, happy customers.

Your ideal customers, or buyer personas, are the people whom your entire business is built around. 

Elements for attracting the right audience to your website are:

  • Buyer Persona Development
  • Optimized Website
  • Blogging
  • SEO
  • Social Media
 
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Step 2 - CONVERT

As the right traffic is attracted to your site, the next goal is to convert those visitors into leads.

We do this by offering website visitors something of value in return for capturing their contact information. Coveted content that meets the needs of your buyer personas and helps solve their problems will convert passive website visitors into leads.

Tools used for conversion are:

  • Landing Pages
  • Forms
  • Calls-to-Action
  • Ebooks
  • Guides & Plans
  • Checklists, Tip Sheets & more. 

Step 3 - CLOSE

What good is a lead if it never closes into a customer?

Nurturing content and marketing automation are used to move leads through the buying stages into becoming new customers.

Elements used to close new customers are: 

  • Email 
  • Automated Lead Nurturing
  • CRM
  • Closed-loop Reporting
  • Custom Integrations
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Step 4 - DELIGHT

Just because someone becomes a customer doesn't mean you can forget about them!

Inbound brands continue to delight their customers with remarkable content (hopefully upselling them) and turning them into happy promoters of the products and companies they love.

Tools used to delight customers are:

  • Smart Content
  • Smart CTA's
  • Surveys
  • Social Monitoring

These guys rule. Do yourself a favor and let these folks guide and drive your company's social media initiatives to success. They have been a great investment for Cal Fit.


Patrick Bumpus, California Family Fitness

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WHAT IS INBOUND MARKETING

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