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Can a social media contest generate "hot" leads?

WindFarm's strategy team uses giveaways to grow awareness for Gold's Gym So Cal and grow their email list.  A social media contest was needed to help promote membership at Gold’s Gym during the busy holidays.

200 of them. And, over 2,000 entries.

The giveaway received over 2,000 entries with 51% being prospects (non-members) and over 200 leads asked to be contacted by Gold’s Gym about membership.